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ELKE

DIANE

GENTILE

RESUMÉ

META

San Francisco CA
Sr. Product Designer 2018 - 2025

Sole designer for video on the Facebook.com redesign

  • Created blue sky concept designs to inform layout and navigation decisions for the entire site

  • Collaborated with the FB systems team to align on test candidates and created prototypes for research purposes

  • Stayed ahead of all deadlines and was able to be one of the initial surfaces to launch with the beta roll out

  • Redesign efforts led to an increase of 2% for our core video metrics

Led Facebook ads design systems

  • Worked with program managers to create a new review process that reduced the need for design reviews by 80% within one year

  • Created a workplace group, centralized knowledge base, and FAQs for increased clarity and visibility to cross functional teams

Lead designer on automated ad optimization for Facebook

  • Established the groundwork for current generative ad infrastructure

  • Created a roadmap that not only covers visual enhancements (ex: photo to video) but also considers changing copy voices for audience as well as impression to conversion pipeline

PANDORA

Oakland CA
Product Designer 2015 - 2017

Redesigned Pandora.com

  • Worked with one other designer to redesign the website and bring the application stylistically in line with mobile

  • Led efforts for the main player and search. For the player, I designed both new ad formats as well as a new mechanism for displaying relevant artist info for concerts and direct sales

  • Increased DAU by 5% and also won a people’s choice webby award

Lead design for Thumbprint Radio (new station type on the service)

  • Designed a new station which collects, and allows editing of, all of your thumb up activity

  • New station details design ended up becoming the default for all stations

  • Within a month of launching the product, it was the most listened to station on the platform

APPLE

Cupertino CA
Product Designer 2013 - 2015

Joined via Beats Music aquisition

Production design for Apple Music v1 design systems

  • Created and maintained the components for the design system used by Apple Music across Android, iPhone, iPad, and desktop applications

Designed App and Media store templates

  • Created and compenentized templates for items in App and Media stores

  • Created asset templates for external use by developers and publishers in order to ensure their content was displayed as intended

  • Eliminated all unintentional incongruences between store applications

Designed iPad port of Beats Music

PLAYPHONE

San Francisco CA
Product Designer 2011 - 2012

Redesigned website which included specific sites for business, dev, and consumer facing products

Created marketing materials including video, banners, and printed work

Designed v1 of a social service that operated between games published on the platform

2026 ELKE DIANE GENTILE

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