THUMBPRINT RADIO

THE PROBLEM

Users of Pandora, up to the point of this project, had no way to start a radio station that was powered by a fully comprehensive amalgamation of all of their positive listening history.

THE PLAN

Differentiate

Im sure the first thought that comes up when someone hears about this is, "isn't that just shuffle?"

The reply to that, honestly, is "kind of."

I helped to define a set of features for this product that both showed and acted in some tangibly better ways.

Educate

Among the feature sets proposed, a new station details view and a new information toast component, inspired by the old VH1 pop up video show, were suggested.

This would help users see where we're pulling context for a song from and look back on their full thumbs up history.

Decorate

Branding was a major consideration for this effort as well. We knew from the jump that we wanted to market this feature so I needed to come up with something that would stand out for print and digital.

THE PROGRESS

I started with a focus on the more interactive elements of the product. This was primarily because the rest of the experience was pretty well defined due to the very simple nature of Pandora's experience.

I realized pretty quickly that the area for this itterating was in the station details and also that it would have a waterfall effect on the rest of the stations people create.

So with a few rounds of revision I was able to create a modular layout approach that could support not only the new feature needs but also would flex easier for any potential new ideas.

Additionally the new info toast system was designed out and also later because the basis for an expanded notification system that would be implemented when I redesigned the website soon after.

THE PRODUCT

Now that the features were locked in and the branding was set we were able to launch the product. I had designed notifications, emails, and other advertising assets so we were able to push awareness via every avenue. Within a month of launch it became the number 1 station on the platform and increased time spent listening by 3%

THE POST LAUNCH

Within a month of launch it became the number 1 station on the platform and increased time spent listening by 3%. It remained the #1 station for my entire 2 year tenure at Pandroa as well.

2026 ELKE DIANE GENTILE

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